It’s hard to imagine a time without YouTube. Launched in 2005, the platform has become the second-most-visited site globally, just behind Google.
It quickly became evident that the video platform would transform the internet.
The amount of money YouTubers make via partnerships, marketing agreements, and direct streaming may surprise many people.
Check out this list of the top 10 highest-earning YouTubers, along with their estimated net worths provided by Celebrity Net Worth.
TOP 10 RICHEST YOUTUBER10. KSI
Net Worth: USD 35 million
YouTube Followers: 16.3 Million Subscribers
YouTube Channel: @jjolatunji
KSI, whose real name is Olajide Olayinka Williams, was born in Watford, Hertfordshire, England, in 1993.
Olayinka began uploading comedy skits and gaming content, focusing on FIFA, on YouTube.
The online source claims he can make at least USD 250,000 for just one sponsored video.
KSI’s source of income mostly comes from YouTube.
He also owns a collective called Sideman and co-founded PRIME HYDRATION, an energy drink, along with Logan Paul, from which he claims he got USD 250 million in retail sales a year from the time it was launched.
9. DanTDM
Net Worth: USD 35 million
YouTube Follower: 28.5 Million Subscribers
YouTube Channel: @DanTDM
Another YouTuber climbing the ladder is Daniel Robert Middleton, with a net worth of USD 35 million, according to Style.
He is a content creator whose focus is mainly on Minecraft content, though he also plays Pokémon and Roblox.
DanTDM has won a Nickelodeon Kids Choice Award for UK Favorite Tipster.
His source of income comes from YouTube and branding deals, as well as from his merchandise and graphic novel, which spent some time on the New York Times bestseller list.
8. Jacksepticeye (Sean McLoughlin)
Net Worth: USD 40 Million
YouTube Subscribers: 30.5 million
YouTube Channel: @JacksepticEye
Sean McLoughlin, an Irishman, falls in the top 8 on the ranking list of the richest YouTubers, with an estimated net worth of USD 40 million.
His highest earnings come from YouTube, where he plays games, and other ventures like branding deals, which earn him plenty of money.
Jacksepticeye’s Average Earnings
- Per video: $20,000
- Per month: $459,000
- Per year: 5,5 million
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7. PewDiePie (Felix Kjellberg)
Net worth: USD 45 million
YoTube Subscriber: 111 million
YouTube Channel: @PewDiePie
PewDiePie’s real name is Felix Arvid Ulf Kjellberg, a YouTuber from Sweden.
His net worth is estimated at USD 45 million but he has expressed that the media has undervalued his net worth as he is increasingly viewed by the public.
The source of his earnings comes from daily vlogging, gaming, and comedy sketches.
He has also made nearly USD 42 million from merchandise earnings and an estimated $5.8 million purely from investment income.
6. Ryan’s World (Ryan Kaji)
Net worth: USD 100 million
YouTube Subscriber: 36.6 million
YouTube Channel: @Ryansworld
Ryan started with simple toy reviews that earned him a name for himself.
Twelve-year-old Kaji from Taxes, USA, is estimated to have a net worth of USD 100 million, according to Celebrity Net Worth.
A report in The New York Times says the family earned US$25 million from their Ryan’s World merchandise sales.
On the other hand, Kaji earns some of his money from YouTube, family merchandise brand deals, Walmart on a line of toys, and endorsements.
He has also partnered with Amazon and Nickelodeon.
5 & 4. Jake and Logan Paul
Net Worth: USD 115 million
YouTube Subscribers: 23.6 million
YouTube Channel:
American YouTubers and internet personalities Jake and Logan Paul have been making YouTube videos since they were kids.
Their net worth is estimated at USD 15 million, according to Celebrity Net Worth.
His following has allowed him to venture into other avenues such as boxing, adding US$40 million to his annual income and a multimillion-dollar deal with WWE.
Logan Paul has ventured into the drink with KSI and brings another revenue stream.
Jake and Logan Paul’s net worth is estimated to be between USD 75 and 80 million.
3. Jeffree Star
Net Worth: USD 2OO million
YouTube Subscribers: 15.8 million
YouTube Channel: @Jeffreestar
Jeffree Star is an American internet personality, makeup artist, and former singer-songwriter with a net worth of USD 200 million, according to Celebrity Net Worth
Most of her income comes from YouTube, Jeffree Star Cosmetics, and branding.
Star has also ventured into real estate; he bought a Calabasas mansion in 2016 and flipped it for $3.4 million in 2020.
In 2019, he scooped up a lavish Hidden Hills estate for $14.6 million, only to sell it three years later for $16.7 million.
Simultaneously, Star acquired a vast 70-acre ranch in Wyoming, showcasing his knack for diverse property investments.
Jeffree Star began making content online on MySpace in 2006 before YouTube and Instagram took off.
2. Like Nastya (Nastya Radzinskaya)
Net worth: USD 260 million
YouTube Subscriber: 113M subscribers
YouTube Channel: @LikeNastyaofficial
Mini-Bio
| Name: | Like Nastya |
| Net Worth: | $260 Million |
| Salary: | $5 million |
| Monthly Income: | $0.4 Million |
| Profession: | Musical artist |
| Age: | 10 Yrs |
| Height: | Musical artist |
| Nationality: | Russian |
| Date of Birth: | 2014-01-27 |
As of 2024, Russian-American YouTuber Like Nastya’s Net Worth is $260 Million making her one of the most paid YouTubers.
Nastya’s wealth comes from its advertising revenue on YouTube and also from the brand in 2020 with manufacturer IMG, endorsement deals through its channel according to Forbes.
She also has a merchandise line that includes toys, clothing, and other items. This adds another revenue stream to her empire.
1. MrBeast
Net Worth: USD 500 million
YouTube Subscribers: 244M subscribers
YouTube Channel: @MrBeast
MrBeast is an American YouTube star, philanthropist, and entrepreneur who has a net worth of $500 million according to Style.
Jimmy Donaldson, or MrBeast salary per year is estimated to earn a salary of USD 3 million to 5 million per year.
His most earning comes from YouTube ad revenue, philanthropist massive charity projects, and donations, although there are debates about the ethics of his giving and entrepreneurship.
Conclusion
The rise of YouTube has created a new class of millionaires and billionaires, from gamers and comedians to makeup artists and toy reviewers.
Top earners like MrBeast, Like Nastya, and Jeffree Star have not only entertained audiences but diversified their income through merchandise, brand deals, and smart investments.
MrBeast’s philanthropic work shows that success can make a positive impact.
As platforms value engaging content, the earning potential for YouTubers continues growing, highlighting the power of creativity and adaptability in the digital age.
The future holds exciting possibilities for the next generation of YouTube stars reshaping entertainment.